Saturday, 27 April 2013
Saturday, 20 April 2013
Yuyuluv's negative and positive advertisement,
Negative Advertisement. (Public Service Announcement)
Idea : Stop Anorexia
Concept : A model (anorexia) in a cage like animals in the zoo, with a signboard that said do not feed the model.
Rationale : In this advertisements, the advertiser is trying to show that the anorexia disease is not good for anyone especially to the women. But this advertisements are not appropriate because of the concept is too cruel to the women's side. The advertisers are trying to make a statement that who ever have this disease are totally have no different to the animals in the zoo.
Positive Advertisement (Public Service Annoucement)
Idea : Stop Domestic Violence
Concept : Using typeface as the font to the advertisement.
Rationale : In this advertisement, the advertisers is using the typeface as their concept. The rationale of using the typeface is all people who involve the domestic violence is using their bare hands as the weapon. This advertisements totally make sense when we think about it. So, I think this ads are the positive for the people who actually involve in domestic violence.
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